Chris Jones Regeneration and People and Places worked for Newport City Council and Maindee Unlimited during the summer of 2016, specifically helping to build capacity within a town team type organisation, provide an environment for learning and skills development which led to the organisation delivering on a number of activities through Welsh Government’s Town Centre Partnership fund.
The work initially provided an audit of governance and management focused on the Maindee Village Partnership to understand the role of businesses and community organisations. Once an understanding of competencies and skillset had been established, the Partnership appraised its progress to date in terms of success stories and areas of opportunity. Through a series of thematic workshops – i) parking and marketing ii) meanwhile projects, the consultancy team helped develop skills and communication with the two working groups formulating project briefs, procuring works and services with a number of tangible and business focused outputs being generated.
To help announce local shops and services in Maindee, a set of advanced, directional and informative highway signs were installed using Maindee Unlimited’s strapline of “Building a Stronger Maindee. As part of promoting Maindee as a destination, a business/community noticeboard was installed close to Chepstow Road car park with a bespoke map and business listings provided along with noticeboard space for marketing business related events, local markets and events along Chepstow Road.
The development of a buy local campaign was also developed with 3,000 bi-lingual buy local leaflets designed and printed which included a map, local business listing, key selling points of Maindee District Centre and benefits of buying local in your community. A set of “buy” local posters that underpins local place marketing values by projecting the personality of local businesses and benefits of buying local was also created which are displayed in shop windows, in the community noticeboard as well as use on social media. Finally a series of eight 1 minute short films that project the personality and diversity of local businesses in Maindee was produced which have been used as part of the social media campaign and through Maindee Unlimited’s web-site as well as in public venues.
The commission also supported an away day which looked at the future direction and governance of the Village Partnership and of Maindee Unlimited, the parent organisation. Chris Jones Regeneration has helped provide evidence and completion of claims to Welsh Government under their Town Centre Partnerships programme.