Gwynedd Council set a brief for the buy local project, specifically to develop a project to identify and cost options suitable to Gwynedd that will provide incentives for local businesses and people to support buying local and using local services and to create a recognisable image for the Town Centre Revival and Improvement Scheme concept.
The process focussed on the need to engage with local businesses across Gwynedd’s main towns and communities with a number of workshops to understand business needs, in addition to on-line surveys being used. Development of the toolkit, brand and identity was marked tested through two pilot towns of Bangor and Dolgellau with further refinements made by a series of business workshops.
An integrated approach to how the buy local campaign could roll out across the County Council was devised with a local focus and yet linking into a County wide campaign. The toolkit recommended a series of actions including the recruitment of a Buy Local co-ordinator, development of local micro websites, in addition to a strategic portal site, a start up innovation fund, event toolkit and training programme. The study also looked at how physical infrastructure and investment could be aligned in terms of a buy local campaign which includes signage and information, pop up shops and activities, parking and events and festivals.
The action-led study has resulted in Gwynedd Council’s decision to implement the Buy Local campaign across the County with the on-line toolkit now being developed and being launched in 2015.